Toyo Tires has revealed that are set to become one of the official partners for the 2018 European Athletics Championships that are taking place in Berlin next month.
After being part of the IAAF World Championships London 2017 and the IAAF Indoor World Championships Birmingham 2018 as National Partner, Toyo Tires has now strengthened its association with athletics as an Official Partner of the Berlin 2018 European Athletics Championships.
The sponsoring partnership at the Berlin 2018 European Athletics Championship is a good platform for the Japanese tyre manufacturer Toyo Tires to draw the attention of viewers, both those in person in Berlin and a potential audience of one billion viewers sitting front of their TV screens.
European Athletics President Svein Arne Hansen said, “We are very pleased to welcome Toyo Tires as our latest Official Partner for the 2018 European Athletics Championships. We thank them for their support of our flagship event that will be hosted in the world-class sporting and cultural city of Berlin.”