A group of 35 Westlake tyre dealers from West Malaysia embarked on a trip to Hangzhou, China from 5th to 9th June, 2017. The main purpose of the trip was to visit Westlake Headquarters and factory.
Westlake tyres are the quality products of the Hangzhou Zhongche Rubber Company, Ltd. During the trip, dealers had a closer look at the entire production process of Westlake tyres. The advanced technology, state-of-the manufacturing equipment as well as the stringent quality control had increased the confidence of the dealers in the Westlake brand of tyres. Interactive discussions allowed for greater insights into the Malaysian market, product requirement, buying behaviour, production plans and market feedback, among others.
The group also went on a sightseeing tour that included Wuzen water town, West Lake and Hansan Temple.