Events and Anniversaries

Zhongce Rubber Group Proud to Present Its Products at INTERMAT 2024

Highlights at the Zhongce Rubber Group INTERMAT 2024 stand included the newly released Westlake 45/65R45 CB790 L5 tyre.

INTERMAT Gave Zhongce Opportunity to Present Its Ranges of Products

Zhongce Rubber Group was proud to present their range of products at the INTERMAT Exhibition which was held in Paris from 24 to 27 April 2024.

European Sales Director Rep for Earthmover tyres, in an official statement, explained, “Exhibition like this provides a platform for us to show this important sector that we have the products in our ranges that will enable our customers the best solution for the needs they have in applications which are very challenging for both tyres and machinery.”

INTERMAT is held every 3 years and this year’s edition had 1,000 exhibitors from all over the world offering their products to the construction industry.

Mark Turner, European Sales Director Rep for Construction, Agricultural & Forestry Tyres said, “This exhibition is a great opportunity to present our Tianli branded products to the construction sector machinery manufacturers, as well as machinery and tyre distributors. We are looking forward to meeting with our existing distribution partners as well as taking the opportunity to discuss our tyre ranges with new customers.”

Highlights at the Zhongce Rubber Group INTERMAT 2024 stand included the newly released Westlake 45/65R45 CB790 L5 tyre which is for use on large loaders such as Caterpillar 992 and Komatsu WA800 machines.

Turner said that, during the exhibition, the company explained the details for the newly released CB398 which features multiple star construction for underground mining application machines. “Westlake are also introducing a new ADT tyre, the 33.25R29 E4 CB763 has been specifically designed for the Volvo A60 machine,” he added.

INTERMAT 2024 also saw Zhongce Rubber Group releasing its Tianli Landcare tyre range which is a super wide, single tyre for fitment on excavators, that is designed to replace current dual fitments, and is available in 5 dimensions.

The new FFXII forestry and construction, which was designed to be used on forestry and land clearing applications, was also on display. This important market sector has recently seen a huge increase in the use of rubber tracks particularly on small construction machines. Zhongce Rubber Group also provides products and solutions to this part of the industry with its Yonggu track brand.

Rick Qian, Vice Manager for International Sales, detailed the company’s approach. ”With more than 45 years of experience in manufacturing and distributing our rubber tracks to the construction market, we have an extended range of products that have gained an excellent reputation for long and durable service, we are always proud to expose our products to new and existing customers and explain the benefits we can give to their applications,” he said.

Zhongce Rubber Group’s recently appointed European OE sales Director for Off Highway Tyres and Tracks, Marc Debusschere, said, “INTERMAT gives me the opportunity to make new contacts that will be essential to developing our company’s new strategy to enter into new partnerships with machinery manufactures. We aim to have discussions at the exhibitions and arrange future follow up discussions to highlight with prospective partners the very wide range of solutions we can offer them.”

Zhongce Rubber Group, headquartered in Hangzhou, China, is a top 10 global tyre company employing over 30,000 people and distributing its products in over 200 markets worldwide. The recently announced new factories in Indonesia and Mexico will further expand its manufacturing footprint and support the future global growth plans.

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