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Continental the Main Sponsor and Official Tyre Supplier of the Giro d’Italia 2024

Continental will supply tyres for the support vehicles at the 2024 Giro d’Italia.

Continental Will Also Be Represented in Giro-E as a Partner and Jersey Sponsor

Continental continues to expand its sponsoring activities in cycle racing. The company will step up as one of the five main sponsors and official tyre partner of this year’s Giro d’Italia.

“The Tour de France and Giro d’Italia are, alongside the Vuelta a España (Tour of Spain), among the most important and tradition-rich cycle road races worldwide,” Giorgio Cattaneo, PR & Communications Manager Continental Italia, said in an official statement.

“As one of the main sponsors and equipment suppliers to the support vehicles with our AllSeasonContact 2 tyre, we will generate a high level of media attention for the Continental brand around the world over several weeks in an emotionally charged sporting arena,” he added.

In its role as a tyre supplier, Continental will equip the official support vehicles at the Giro d’Italia. These vehicles play a critical role in helping the classic bike race proceed smoothly.

To ensure safety at all times – including in unpredictable weather conditions, through tight hairpin bends and down rapid valley descents – they place their trust in AllSeasonContact 2 tyres. This model is the latest evolution of the multi-award-winning AllSeasonContact range from Continental and the most technologically advanced all-season tyre developed by Continental to date.

The AllSeasonContact 2 offers supreme handling control in all weather conditions, increased fuel efficiency, safety, and driving pleasure, making it the ideal solution for vehicles powered by all types of drive systems. In March this year, it came out on top in a test conducted by Tyre Reviews in the UK, scoring highly for its wet and dry handling, snow traction, and low rolling resistance.

As well as sponsoring the Giro d’Italia, Continental will also be represented at the Giro-E as a partner and jersey sponsor. The Giro-E gives amateur riders the chance to follow in the tyre tracks of the legendary race around Italy on electrically assisted racing bikes – and in so doing experience the event at close quarters.

The 107th edition of the Giro d’Italia will get underway in Venaria Reale, in the Piedmont region, on 4 May and, 21 stages later, finish in Rome on 26 May.

The overall race distance is 3,321.2 kilometres (2,064 miles), with a challenging and varied route confronting the 176 riders from 22 teams. There will be six mountain-top finishes, two long individual time trials (Stage 7 and Stage 14) totalling 69.7 kilometres (43.3 miles), plus just under eleven kilometres (6.8 miles) over gravel on Stage 6 (including sections of the Strade Bianche), seven hilly stages – which a variety of riders might fancy their chances of winning – and six stage finishes likely to appeal to the sprinters.

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