Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Michelin Malaysia spreads its Tyreplus retail network to Sarawak with the opening of the RM2 million first state-of-the-art outlet in Sibu to reinforce its presence in East Malaysia.
Since 2009, Michelin Malaysia said it had deployed its Tyreplus network across the region to provide customers the best solution in the market to service their cars.
This 3,256-square feet Tyreplus outlet is said to be designed to offer customers peace of mind through a comprehensive mix of high quality products and preventive maintenance services for all brands of vehicles at a competitive price and in a comfortable and pleasant environment.
The new Tyreplus outlet is owned by the Sarawakian Michelin distributor Fei Yue Tyres Sdn Bhd that operates the Michelin Service Centre and the first Michelin Truck Service Centre in East Malaysia since 2008.
Its Managing Director, Ngieng Hock Teck, said the company was honoured to, once again, be part of Michelin's and Tyreplus' success in the region.
“Michelin is a well-recognised brand and we are delighted to inaugurate this brand new Tyreplus outlet in Sarawak.
“Tyreplus offers the best of Michelin purchasing experience. The opening of this outlet in Sarawak allows us to be closer to our customers and it is in line with our strategy to expand and redefine the purchasing experience of Malaysian consumers, said Ngieng.
According to Michelin Malaysia’s Managing Director Pascal Nouvellon, the first Tyreplus in Sarawak was a strategic investment that would not only deepen and widen the availability of Michelin products and services but would also help to meet the growing expectations of Sarawakians on quality products and services.
“Launching our first ever branch in Sarawak reaffirms our commitment to cater to our valued customers in the East Malaysia region. The goal of Tyreplus is not only to be the best network but also offer unique and comprehensive products and services that are customised as per consumers’ needs,” said Nouvellon.
Tyreplus is Michelin’s global brand for its retailing concept that has an independent network of tyre retail stores. It is a one-stop shop offering a wide variety of all major tyre brands in addition to those by Michelin, lubricants, batteries, suspension and braking systems. As an all under one roof for customer convenience, Tyreplus also offers professional services such as tyre alignment, air-condition system refilling and nitrogen inflation.
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