Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Recognised throughout the world as an American industrial icon, The Goodyear Tire & Rubber Company has played a major role in moving the world forward since its founding in 1898. Seen as a leader in the tyre industry, Goodyear celebrates its 120-year history of breakthrough achievements and products, while continuing to keep its eye on the road ahead with innovations beyond tyres to help advance the next revolution in mobility.
“Few companies have left tracks intertwined so closely with key milestones in human history as The Goodyear Tire & Rubber Company. Founded at the dawn of the motor age, Goodyear took to the skies and eventually travelled to the moon. We are always at the forefront of innovation, dedicated to offering our customers and clients the Freedom to Move through superior products and services.” said Ryan Patterson, President, Goodyear Asia Pacific.
“With 120 years of achievements, we have generations of momentum propelling us forward to continue innovating in the decades to come,” Patterson continued. “We’re celebrating our legacy of innovation at a time when the industry is evolving faster than any time since the invention of the automobile.”
From racetracks to the Modular Equipment Transporter on the moon, Goodyear’s products are found in a multitude of exciting and compelling human achievements. Here’s a sample of the past, present and future of the tyre company’s innovations.
PAST – Goodyear’s Innovation Heritage
A String of Firsts
In 1839, Charles Goodyear discovered a revolutionary invention that changed people’s everyday lives, the vulcanisation of rubber. His namesake company has claimed many firsts, including tyres on the first mass-produced car in the Ford Model T (1908); first pneumatic aviation tyres (1909); and first tyres on the moon with NASA astronauts (1971).
Not Just for Cars
After introducing the first aviation tyres, Goodyear expanded to create ‘fruitful and innovative’ products such as the first retreadable aircraft tyres in 1927. By the 1980s, Goodyear launched the first FAA-approved radial tyres for commercial aircraft.
On the Track
For more than 60 years, Goodyear has been a fixture in NASCAR racing and is currently the exclusive tyre supplier to the circuit’s top three series.
PRESENT – Goodyear’s Breakthroughs Today
Soybean Oil-Based Rubber Compound in Tyres
To further commit to its product responsibility and sustainability promise, Goodyear established its first commercial use of a new soybean oil-based rubber compound. The company’s team of resourceful scientists and engineers discovered a tread compound using soybean oil, which is naturally derived, cost effective, carbon neutral and renewable. By employing soybean oil in tyres, Goodyear found a new approach to keep the rubber compound pliable in changing temperatures, a key performance achievement in maintaining and enhancing the vehicle’s grip on the road surface. Furthermore, this also promotes the importance of safe driving as the advanced tyres are specifically used during dry, wet and winter conditions.
Silica Made From Rice-Husk Ash
To highlight its commitment to the community, market place and environment, Goodyear began using silica derived from rice husk ash to enhance traction and tread wear in selected consumer tyres. Rice husk ash is an environmental friendly and cost-effective alternative to the chemical compound.
Sensors in Tyres
Technology is becoming essential in our daily lives and Goodyear has ‘innovated’ its products to meet the standards of today’s industry trends. Its latest creation of sensor-equipped intelligent tyres could continuously measure and record vital data that allows fleet operators to manage tyre services. Real-time data is displayed into Goodyear’s proprietary algorithm, which enables fleet managers to monitor tyre wear, temperature and pressure in real time. In 2018, its prototype was unveiled at the Geneva Motor Show.
FUTURE – Goodyear’s Role in New World of Mobility
Intelligent tyres – With the fast growth of artificial intelligence in today’s auto industry, cars are the third fastest growing device after phones and tablets. Goodyear's focus is on securing its tyres as intelligent as the vehicles, especially as consumers demand a 360-degree experience with higher levels of autonomy. The prototype was demonstrated at the 2018 Geneva Motor Show.
Ride- and car-sharing – To ensure consumers’ rides are safe, comfortable and reliable as possible, Goodyear is focusing on improving the solutions for ride- and car-sharing. Recently, the company worked with startup companies such as Stratim and Tesloop in this area.
Concepts for the future of mobility – Goodyear says the future holds a ‘prosperous plan’ for the company as it continues its aim to flourish towards a more urban and sustainable environment. Recent examples are revolutionary concepts such as the Eagle 360 Urban and Oxygene, a concept that Goodyear presented to ‘inspire the lives of people in the future’.
Eagle-360, Eagle-360 Urban and IntelliGrip Urban
As artificial intelligence is progressing over the years, Goodyear’s Eagle-360 concept tyre is designed to enable the future of mobility and was unveiled at the 2016 Geneva Motor Show. A spherical-shaped design concept tyre, it was designed with key features of manoeuvrability, connectivity and biomimicry for autonomous mobility that allows the car to move in all directions. This contributes to the safety for passengers as well as coping with space limitations such as tight parking lots or city streets.
Goodyear’s new concepts – the spherical-shaped Eagle 360 Urban and IntelliGrip Urban smart tyre – apply emerging technologies such as artificial intelligence and vehicle-to-everything (V2X) connectivity to help the autonomous vehicles of the future navigate the millions of possible unknowns we face in every day driving scenarios.
固特异亚太区总裁帕特森（Ryan Patterson ）表示：“固特异轮胎橡胶公司是为数不多的几家与人类发展史上诸多颇具里程碑意义的大事件息息相关的企业。几乎与整个行业一起成长起来的固特异，在公司成立之初，就聚焦航空航天领域，最终为人类登月太空车提供轮胎产品。我们始终走在创新的前沿，致力于为客户及消费者提供卓越的产品与服务，带来驾享无界的出行体验。”
1839年，查尔斯●固特异（Charles Goodyear）发明了硫化橡胶，改变了今天人们的生活。以他的名字定名的公司取得了许多第一，包括将轮胎安装在第一次批量生产的福特Model T（1908）年的车款上、发布第一条充气航空轮胎（1909）和携手美国国家航空航天局（NASA）研发首款登月轮胎（1071）。
智能轮胎 – 随着人工智能在汽车工业里的快速成长， 汽车是电话和平板电脑成长最迅速的装置。使轮胎一如汽车般智能是固特异的重点，尤其如今的消费者要求一个高度自动化的360度全方位体验。固特异于2018年日内瓦国际车展上隆重发布该产品的原型。
乘驾和汽车共享 – 为了确保消费者的乘驾安全、舒适及可靠，固特异聚焦于改善乘驾和汽车分享。最近，该公司与Stratim和Tesloop专车平台在此领域里合作。
未来出行概念 – 固特异说未来为公司带来了一个繁荣的计划，当该公司朝向一个更城市化和更可持续的环境迈进。固特异所发布的革新概念如Eagle 360 Urban和Oxygene，就是最佳的例子。
Eagle-360、Eagle-360 Urban及IntelliGrip Urban概念胎
两款全新概念轮胎——球形Eagle 360 Urban概念胎和IntelliGrip Urban智能轮胎——借助人工智能和V2X互联科技等新兴技术，以便未来自动驾驶车辆能够轻松应对日常驾驶场景中各类可能发生的状况。
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