In the course of four decades, the Continental plant in Alor Setar had seen glory, as well as survived bad economic climates.
Continental Alor Setar Reaches 78 Million Production Milestone
Continental celebrated 40 years of success recently. The plant in Alor Setar with state-of-the-art manufacturing facilities, which was established in 1979, produces passenger light truck tyres as well as two-wheel tyres in Malaysia for the APAC market.
A special event was hosted at a local hotel on 6 December 2019, with the participation of the management from Continental in Alor Setar as well as around 800 plant employees, who joined together and celebrated the achievements of the company. To honour the company’s remarkable success track, the plant also marked its production milestone for producing the 78 millionth tyre on its 40th anniversary. In the course of four decades, the plant in Alor Setar had seen glory, as well as survived bad economic climates.
“With the 40 years’ experience, our people here at Continental have built a tradition of excellence and have been able to win trust from our customers by offering high quality products and services,” said Carlos Bernabe, General Manager of Continental’s tyre manufacturing plant in Alor Setar. “To conduct business for 40 years is an outstanding accomplishment, but how this plant had grown over the years and achieved the many milestones is amazing. This is a true testament to the people of this plant, who have consistently demonstrated full commitment, teamwork, flexibility, customer focus and the Passion to Win. I’m proud of our team.” he added.
The newly established mixing facility at the location has the potential for growth contribution and high product quality performance, which in expected to secure a competitive position in the global manufacturing market. Over the decades, the plant has received several recognition awards from customers such as Ford, Honda and Proton for delivering excellent products and services.
Continental says it is committed to continuously empower its people. Another recent significant innovative is the company’s newly built Training Centre that demonstrates their commitment in adapting to the contemporary requirements of sustainable development. It’s been 40 years and still, Continental in Alor Setar is proud to be one of the best employers of choice among the residents in town.
The plant started its operation with approximately 100 employees, but currently employs more than 1000 people. Today, not only the workforce has increased, but there are more women working in various positions including on the shopfloor. Continental recognises that diversity is the key substance for pioneering developments for future success. “We do more than just place female employees in various positions. We develop and prepare our female employees for this, give them the proper support and appropriate development programmes,” explained Guvendiran Velayuthan, Head of Human Relations, at the plant.
“It’s truly an honour to work with such a talented and motivated workforce, and I am looking forward to more successful years together. A sincere thanks to our very dedicated team”, added Carlos Bernabe.