Falken Tyre Europe has reached an agreement with two leading football teams in LaLiga and the German Bundesliga, Atlético de Madrid and Borussia Mönchengladbach, to extend its collaboration with both clubs during the current 2020/21 season.
Falken’s Continued Commitment to Sports
The partnership with the prestigious Spanish league club, Atlético de Madrid, dates back to the 2018/19 season and comprises agreements on various advertising rights, including the ongoing presence of the tyre manufacturer’s logo during the club’s matches at the Wanda Metropolitano stadium.
Additionally last season, Falken was named ‘Official Tyre Partner’ and ‘Premium Partner’ of Borussia Mönchengladbach and this partnership will continue this season as well. For this, as an official tyre partner, Falken has secured the rights to integrate its logo in the photocall in interviews, press conferences and the like.
“The two clubs are generating great interest, so we hope to benefit from their strong media presence d consequent media coverage. Due to the coronavirus pandemic, there will be fewer spectators in the stadiums and the matches will be broadcast on wide-ranging televisions, “commented on the matter Markus Bögner, COO and president of Falken Tyre Europe GmbH.
Christian Kothe, Vice President of Premium Associations at Sportfive, spoke about this new agreement: “Falken Tyre, a Sportfive partner since 2015, is aware of the positive long-term impact that the presence on the football fields has on its brand. Expanding the partnership with two of the best European clubs demonstrates Falken Tyre’s commitment to sport, while helping to achieve the brand’s communication goals.
Essentially, the various sponsorship packages, which include advertising on LED and static strips, ensure a television presence for Falken in all major markets in Europe.
