Linglong International Tire Thailand – Beginning of Linglong Tire’s Smart Manufacturing Abroad

Linglong International Tire Thailand

Linglong set up its production facility in Thailand, underlining a key step in its global expansion.

Linglong International Tire Thailand Successfully Achieves Its Three Goals 

Linglong Tire is among the first batch of Chinese tyre companies to set up factories and subsidiaries abroad and the company chose Thailand for its first overseas manufacturing base.

Established in January 2011, Linglong International Tire (Thailand) Co, Ltd (LLIT) is sited in the Hemaraj Eastern Seaboard Industrial Estate, which is known as the ‘Oriental Detroit’. This industrial estate is strategically located; 112 kilometres from Bangkok and 27 kilometres from Laem Chabang Port, the largest in Thailand. As the world’s top producer and exporter of natural rubber, it is sensible for tyre companies to invest and set up factories in Thailand to take the advantages of raw material production, processing and application. After careful evaluation of Thailand’s international political environment, automotive and tyre market development potential, support from the local government as well as the benefit of avoiding international trade barriers, Linglong set up its production facility in Thailand, underlining a key step in its global expansion. The move allows Linglong to integrate resources from difference places, receive good response from targeted markets as well as other markets, improve product competitiveness and shape its international brand image. 

LLIT held its foundation stone laying ceremony on 16th November, 2012. The plant broke ground in March 2013 and in May 2015, it started producing all-steel radial tyres for trucks and buses. The full production of semi-steel and all-steel tyres took 26 months and LLIT says it has achieved its three goals – fast construction, state-of-art technology and good comprehensive benefits....

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玲珑轮胎海外智造的开篇之笔---泰国玲珑

 

玲珑轮胎是最早一批在海外建厂、设立子公司的中国轮胎企业,而泰国是该公司第一个海外生产基地,也是玲珑海外制造的开篇之笔。 

泰国玲珑成立于2011年1月份,位于素有“东方底特律”之称的合美乐东海岸工业园区内,距曼谷112公里,距泰国最大港口林查帮港仅27公里,交通条件便利,地理位置优越。同时,泰国作为全球范围内的橡胶生产大国,对于轮胎企业来说,在泰国投资建厂,有极其优越的原材料生产及加工应用的优势。其次,该公司在评估了泰国国际政治环境、汽车及轮胎市场发展潜力、政策扶持力度等因素外,还可以规避国际贸易壁垒。因此,在泰国设立生产基地,成为玲珑轮胎产业全球化拓展的关键一步,不仅整合异地资源、辐射全球市场,更能快速提升产品竞争力、塑造玲珑国际化品牌形象。 

2012年11月16日,泰国玲珑举行项目奠基仪式,2013年3月一期项目破土动工到2015年5月二期全钢项目竣工,历时26个月,实现半钢、全钢轮胎的全面投产,成功实现了建设速度快、科技含量高、综合效益好的三大目标.......

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About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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