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Michelin’s First Premium Performance Tyre Flagship Store at Speedline Kota Damansara

Michelin Tyre Flagship Store

The partnership with SpeedLine allows Michelin to provide UHP products to car enthusiasts who require tyres made for sport performance.

SpeedLine Solidifies Michelin’s Commitment to Deliver ‘Uncompromising Quality’

Michelin, officially launched its first flagship store for premium performance-oriented tyres at SpeedLine Kota Damansara. The store is the first of its kind in Malaysia and would carry the complete range of Michelin tyres, including ultra-high performance (UHP) as well as racing tyres. In addition, SpeedLine would feature motor sports merchandises.

Managing Director of Michelin Malaysia, Singapore, Indonesia and Brunei Pascal Nouvellon said: “Over the years, the trend for super sports cars and ultra-high-performance tuning in Malaysia has continued to rise, and we have seen an increase in demand for high performance tyres among consumers. The partnership with SpeedLine allows us to provide our UHP products to this specific group of car enthusiasts who require tyres made for sport performance.”

The collaboration with SpeedLine further solidifies Michelin’s commitment to deliver ‘uncompromising quality’ of service and products to its customers – particularly its exclusive Pilot Sport Series and racing tyres. SpeedLine is seen as a reputable expert in tyre-fitting and repair services dedicated to sports car owners who prioritise road safety and performance.

Pascal added that this partnership was in line with Michelin’s plan to improve product availability in the Malaysian market. “As we’ve done over the years, we would continue to look at opportunities to grow with the country through various channels including increasing our already extensive dealership network and raise the profile of the car servicing industry to adhere to international standards,” Pascal concluded.

As of March 2019, Michelin has a nationwide network of 124 Michelin-branded stores, 54 TyrePlus outlets and more than 350 Michelin-authorised independent dealers. Joining Michelin’s extensive network, SpeedLine Kota Damansara measures at 2,221sq ft and consumers would not only have access to Michelin tyres, but also professional technicians and sales advisors that are ready to help.

Located at Jalan PJU 5/18, Petaling Jaya, Selangor and operating from 9am to 7pm, SpeedLine Kota Damansara is offering exclusive Michelin motor sports merchandises with the purchase of Michelin tyres.




大马丶新加坡丶印尼与汶莱米其林董事经理努韦尔(Pascal Nouvellon)说:“这些年来,大马在超级运动车以及超高性能改装方面有持续加强的趋势,而我们也发现消费者对高性能轮胎的需求也愈来愈高。与SpeedLine合作,让我们得以为需要运动性能的特定车迷提供超高性能产品。”

与SpeedLine的合作进一步巩固米其林为消费者提供不妥协品质的产品和服务的承诺,特别是其独家Pilot Sport Series和赛车轮胎。SpeedLine是家有信誉,专为重视道路安全及性能的运动型车主提供专业轮胎安装及修理的服务中心。



哥打白沙罗SpeedLine地址为31, Jalan PJU 5/18, 47810 Petaling Jaya, Selangor。营业时间从早上9点至下午7点的,将为购买米其林轮胎者提供独家米其林赛车商品。

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