Aveno Marketing Sdn Bhd was appointed as the sole distributor of Germany based Aveno Lubricants for Malaysia two years ago. All the products are “Made in Germany” and fully imported direct from Germany.
Johnny Koo Kim Seng, Sales Manager of Aveno Marketing, has 15 years experience in the lubricant industry. Currently he leads a sales team to build this new brand in Malaysia with his strong expertise and wide network.
Koo told The Tyreman that Aveno is an independent lubricant brand with a wide range of products and an optimal solution for every application. The product range is suitable for both commercial and passenger vehicles.
“Currently, our distribution channels are through tyreshops and workshops. We are targeting the mid to premium vehicle segment. Aveno is suitable for European, Japanese as well as other Asian car brands. Currently we have quite good coverage in areas such as Kuantan, Penang, Ipoh, Klang Valley and Sabah.”
In future, the company plans to expand their business by organising more marketing activities and to cover more areas.
“Our strength is we have very strong partnerships with the tyreshops and workshops. The owners are confident with German products and technology. To date, the response from customers are very exciting.”
Koo said that for the heavy duty engine oil, the products adapt to the particular demands of diesel engines, from classic mineral products to highly modern synthetic products with low SAPS technology.
Low SAPS means that the lubricant is formulated with lower levels of Sulphated Ash, Phosphorus and Sulphur than conventional oils. This results in fuel–efficient driving through lower fuel consumption.
“We have a real testimonial from a 4×4 customer in Sabah. He was able to gain an extra 100km per full tank after using Aveno lubricants,” said Koo.
Besides that, the Aveno products also fulfil the international standard DIN EN ISO 9001:2008, and the high quality is reflected by the lab accreditation DIN EN ISO/IEC 17025. The brand has also gained OEM approval for car brands such as Volkswagen, Porsche, Volvo, Daimler and many more.
High Performance Additive
Others than Aveno Lubricants, Aveno Marketing also introduced a series of new products under the GAT brand which stands for German Automotive Technology.
GAT is an innovative company with a focus on the development and sales of premium service and maintenance products for the automotive industry. GAT produces high performance additive products such as engine purifiers, engine flush, the petrol system cleaner PLUS, octane boosters, air intake cleaner for diesel, diesel applicator spray, DPF cleaning liquid and others. Their high-performance products combine latest knowledge of chemical science with up-to-date developments of automotive and motor engineering. To ensure the quality, GAT cooperates with universities, industry-related research institutes and with Government Controlled Standards Institutes (e.g. TUV).