Stamford Tyres Continues to Build Momentum at Africa’s Premier Tyre Event

Stamford Tyres
Stamford Tyres will once again be present at Tyrexpo Africa this year.

Stamford Tyres, a long-standing supporter of the Tyrexpo Africa event since its inception fourteen years ago, will once again be participating in the event to build its momentum for growth in the African market.

As one of the largest independent tyres and wheels distributor in South East Asia, the company began its operation to South Africa more than two decades ago to serve the growing demand of the domestic tyre market within the African region. Over the past twenty-five years, its South African (SA) division has built a brand name of its own as a solution provider of tyre and wheel solutions albeit stiff competition.

Larry Lee, Vice President of International Distribution at Stamford Tyres highlighted that, “Tyrexpo Africa has been a strategic platform for us to profile our brand positioning, have conversations with prospects and existing customers, gather feedback on our products and services, and also keep abreast of the latest development in the African market.”

Lee added, “this time round, we will be introducing four new additions to our portfolio tailored to suit the needs of the African market.”

The Stamford Tyres showcase is designed to be a converging point for its existing African customers to come together and discuss the latest market trends and updates. The team will additionally be meeting prospective customers from ambitious African companies, who are looking to foster trade partnerships, particularly those who are seeking business expansion beyond South Africa.

On display will be the new entry-level ST22 high performance tyre, a new premium truck range from Vietnam, and new Alloy Wheel designs from Stamford Sports Wheels. Stamford Tyres will also unveil its latest premium touring/performance ranges, the Firenza ST06 and ST01A.

Exclusively manufactured in Thailand, the new ST06 and ST01A tyres are poised to bring new levels of driving comfort, corning stability, and precision steering experiences to their users.

Concerning the outlook of the African tyre and automotive market, Lee shared that the company is closely monitoring the critical developments in the market, “the African market as a whole remains price-sensitive and budget tyre imports produced by Chinese manufacturers continue to affect the market prices.”

Lee expanded by stating, “we are also keeping a watchful eye on the political situation and are aware of the distinct lack of banking facilities and volatile forex exchange in major markets within the African region.”

“Also, we have noted that the African market is experiencing tighter cash-flow which means customers now prefer to buy in smaller, mix and match bulks from South Africa and the UAE. Coupled with Government efforts in tightening the regulation on tyre imports, we are seeing a positive progression in terms of tyre safety in the African region albeit an increase in the time taken to import products.”

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