Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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With the Webmax innovative automotive software, users could now transform the intangible assets – their customer data – into opportunity.
Webmax Technologies Sdn Bhd, one of the leading workplace solutions providers, has helped many automotive industry players in Malaysia improve their efficiency and performance since its establishment in 2001.
“Our designed web-based automotive software is very powerful and friendly. It is suitable for all workshops, tyre retailers, wholesalers and manufacturers as well as marketing and sales teams, regardless of their scale and complexity. We continue to grow and innovate, continuously improving our software solution based on industry trend and customer needs,” said Business Director Yap Seong Kok.
With the Webmax innovative automotive software, he said users could now transform the intangible assets – their customer data – into opportunity. This was made possible through Webmax’s Customer Relationship Management (CRM) module. For instance, the SMS Reminder helped the workshop operator to alert customers when their vehicles were due for service or certain vehicle parts needed to be replaced.
Communication topped the list when it came to excellent customer service and surveys showed that 98 per cent of all SMS texts were most likely opened and read. Thus, he pointed out that the SMS Reminder was a powerful and effective way to take customer service to the next level. With hectic day-to-day schedules, these alerts were highly appreciated by the customers.
“The SMS Reminder ensures a higher percentage of customers show up for scheduled appointments to receive the services they need. As a result, it helps you to stay in touch with your customers, improve sales operations as well as increase the customer satisfaction level. In short, for workshop operators and retailers, our automotive software could not only offer them the best CRM, but also the vehicle checklist, invoicing and so on.”
As for tyre wholesalers, he added it allowed them to choose customers that they wanted to invite onto the platform as well as control the data and information that the customers could see on the system. These customers could sign into the system and look through product offerings and prices before placing an order via the system, which was efficient and time saving. In short, system users were said to achieve faster ordering and delivery, up-to-date pricing information and better use of staff as well as eliminate endless phone calls for enquiries on prices, order, stock as well as delivery.
Also available is the Incentive Reward function, which is separated into two sections; Incentive Management and Incentive Report. The Incentive Management feature helps users to calculate their incentives and rebates, and keep track of their rewards in real-time, while the Incentive Report generates a report, allowing them to have their target achievement details at their fingertips for better management and control. Again, this helps to save time and manpower.
“For the marketing and sales people, with our Webmax mobile Apps they are able to take order over their smartphone, which is easy and convenient. The response speed gives them a competitive edge, allowing them to be more productive while on the road.”
Yap added that the company was trying to offer its customers the best solution for their business and make their job easier. “Mobile Apps are increasingly playing a vital role in businesses as it allows the sales people to run the business from their smart phones, and those that who do not follow are likely to miss out on the modern, digitally-focused customers. It is no longer an ‘emerging’ trend; it is already a trend. We believe that in the near future, the sales people could generate and print invoices from their smart phones.”
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