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Goodyear Appoints New Market Leader in Malaysia

Goodyear Market Leader Malaysia

Goodyear Malaysia recently announced Alex Ng as the new Managing Director

Goodyear Malaysia Announces New Managing Director

Goodyear Malaysia recently announced the appointment of Alex Ng as Managing Director Malaysia. Alex replaces Ben Hoge who, after a successful 3-year assignment, moves to a senior role within Goodyear’s European, Middle East and Africa organisation (EMEA).

Ben, Managing Director of Goodyear Malaysia since 2016, returns to lead Sales Operations and International Key Accounts based at the Goodyear EMEA headquarters in Brussels, Belgium effective 1st August, 2019. During his time in Malaysia, he successfully implemented an aligned distribution model, expanding the retail network with a stronger mix of new high performance tyres, which returned Goodyear Malaysia to volume and market share growth.

Alex joined Goodyear in 2008 as General Manager (Singapore) and was promoted to General Manager, Aviation business in 2009 based in Bangkok, Thailand. He was subsequently promoted to Original Equipment (OE) Director, Asia Pacific in 2012. From 2013, Alex assumed his current business portfolio as Market Director, Singapore, Vietnam, Taiwan, Hong Kong, Philippines and Export Markets. He is expected to take up his new position in Malaysia in Q4 2019. In the meantime, Andy Cooper, Managing Director, Goodyear ASEAN, would take direct responsibility for the Malaysia business until Alex transitions from his current role.

Andy said: “Having been part of Goodyear’s success across multiple businesses in the region over the last 10 years, we are delighted to welcome Alex Ng to the next step in his exciting journey. His wealth of experience, industry expertise, customer connections and familiarity with the Goodyear company vision would be the driving force for Goodyear’s continued success in Malaysia. We are confident Alex would build on Ben’s achievements and propel Goodyear to a whole new level in the industry.”

Malaysia is a very dynamic market, which offers a tremendous range of opportunities for Goodyear. As the auto and tyre industry continues to develop I am confident Goodyear has the brand heritage, quality products, organisation capabilities and trade partnerships to achieve best levels in class customer satisfaction to drive growth in the market. I very much look forward to the challenge of building Goodyear’s leadership position for the benefit of all our stakeholders,” stated Alex. 


马来西亚固特异近日委任Alex Ng为马来西亚董事经理。Alex将替代在我国任职3年的赫泽(Ben Hoge) 。自2016年以来成为马来西亚固特异董事经理的赫泽,如今转到总部设于比利时布鲁塞尔的固特异欧洲、中东及非洲区(EMEA)公司,担任高级职位。


Alex于2008年加入固特异,成为新加坡固特异总经理,并在2009擢升为泰国曼谷固特异航空业务总经理。2012年,他再次高升,成为亚太区原装配备总监。他从2013年起至今是新加坡、越南、台湾、香港、菲律宾及出口市场市场总监,并将于2019年第四季出任新职位。在这段过渡期,东盟区固特异董事经理库珀(Andy Cooper)将直接负责管理马来西亚的业务,直到Alex正式出任马来西亚董事经理。

库珀说:“Alex在过去10年,曾为这个区域里固特异多种成功业务效劳, 我们欢迎他即将迈出的下一步。他丰富的经验、行业专长、客户关系,再加上熟悉固特异公司愿景 ,将成为固特异持续在马来西亚增长的驱动力。我们深信Alex将能建基于赫泽的成就上,将固特异推向行业的全新水平。”

他补充:“马来西亚是一个充满活力的市场,为固特异提供巨大的商机。随着汽车和轮胎行业的持续发展,我深信固特异无论是在品牌遗产、优质产品、组织能力及贸易伙伴关系上,都将实现最佳的客户满意度,推动市场增长。为了所有股东的益处,我期待建立固特异领导地位必须面对的挑战 。”

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