The new agreement between Yokohama and Chelsea will take effect from July 2020, after the existing Official Shirt Partnership agreement expires this June.
Yokohama Announce Long and Fruitful Partnership with Chelsea
The Yokohama Rubber Co., Ltd., has announced that it has renewed its multi-year Global Tyre Partnership agreement with Chelsea Football Club from the English Premier League. The new agreement will take effect from July 2020, after the existing Official Shirt Partnership agreement expires as scheduled this June. The new agreement will enable Yokohama to continue using Chelsea FC in its tyre sales promotion activities as it targets sales expansion.
Yokohama first entered into a five-year Official Shirt Partnership agreement with Chelsea in July 2015, enabling it to display its logo on Chelsea’s official shirt as well as in the stadium. The tyre maker has also been privileged to have Chelsea players and managers appear in its marketing materials and at special events. As a result, the company has been able to increase awareness of the Yokohama tyre brand in such strategically important regional markets as Europe and Asia and increase the number of consumers who have purchased the company’s tyres or intend to do so.